Wiggle Mountain Mayhem announces Festina as Official Timekeeper
The event will join professional events, including the Tour de France and Tour of Britain, with new Festina timing deal.
Wiggle Mountain Mayhem is proud to introduce Festina as the new Official Timekeeper for the 16th annual Mountain Mayhem, this year to be held at Gatcombe Park on 15th & 16th June 2013, the first time a cycling event has ever been held at this distinguished venue.
Mountain Mayhem is the latest in a series of events sponsored by the prestigious watch manufacturer, including the Tour de France, Tour of Britain, Giro D’Italia and Vuelta, as well as other events.
Festina is proud to be continuing its 40 year affiliation with the cycling world, and incorporating new events. Mountain Mayhem is the first mountain biking event that Festina will sponsor in the UK. Festina hopes this is the next step in expanding their biking community in the UK to include riders from various areas of the sport, including road and mountain cyclists.
Pacific Edge Events, owners and operators of Wiggle Mountain Mayhem pride themselves on ‘bringing brand values to life’. “We will be working closely with Festina to ensure that we get their specific brand message across whilst simultaneously enhancing the Wiggle Mountain Mayhem experience for all our riders and visitors to the event. We are delighted to be working with such a prestigious brand”.