The History of Mountain Mayhem
“The London Marathon of Mountain Biking”
- Began as UK’s first 24-hour mountain bike endurance event in 1998 at Trentham Gardens, created for Red Bull, with 132 riders (not teams, riders) and no soloists
- In 1999 Mountain Mayhem moved to Sandwell Valley Park Farm, just three miles from Birmingham city centre and the Elite Womens category was created – plus a 24 minute unicycle off road course!
- In 2000 Mountan Mayhem introduced the solo category for the first time. There were 3 entrants and Roy Hunt won with 23 laps of the 9 miles course, beating experienced endurance athletes Matt Ohran and Isaac Wilson who had flown in from the States to take part. Isaac was on his stag weekend…
- 2003 saw new sponsors, Saab Salomon come on board for the last year at Sandwell
- In 2004 Mountain Mayhem got too big for Sandwell and moved to the prestigious location of Eastnor Catle Deer Park in Herefordshire where it still is today
- 2007 saw new sponsors, Giant & T-Mobile take the headline
- 2008 Giant saved Mayhem from the brink by staying on board as headline sponsors when T-mobile pulled out of cycling sponsorship worldwide due to naughty goings-on in their Tour D’France team
- In 2009 Original Source Mountain Mayhem was borne when the fragrant shower gel company took on the mantle of headline sponsor and gave Mayhem a fresh new look and we all smelled lovely… and still do!
- In 2010, Mountain Mayhem had 2650 competitors and over 15,000 spectators with 45 football pitches of camping
- 2011 saw the introduction of Midsummer Madness – The Run and Barking Mad – K9 Running on the Friday evening on the Mayhem course, plus a race for juniors, Jnr24@24 and Sunday Munch, a sportive for road riders over two distances on the Sunday morning. Lots of activity too for Mini Mayhemers. Something for everyone! For the first time the start of the Mountain Mayhem race moved successfully to midday
- In 2012 Mountain Mayhem went into year 15 with brand new headline sponsors, Wiggle, with online entry a first this year, amongst many new features and the return of last year’s new activities
- Today, Wiggle Mountain Mayhem is set to enter a new era. It is still the largest and the most prestigious 24-hour mountain bike event in the world which has been the inspiration for 24-hour events around the globe, but now it moves to a new date and a brand new top secret location. Watch this space!